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Rogan could alienate his legion of fans and set a slippery precedent with other podcasters, according to Mark Mulligan, an industry analyst with Midia Research. “We’re not in the business of dictating the discourse that these creators want to have on their shows,” he told employees earlier this month in a speech first reported by The Vergeadding that “if we only wanted to make content that we all like and agree with, we will need to eliminate religion, and politics, and comedy, and health, and environment, and education, the list goes on and on and on.”Īnd as a business matter, censoring Mr. Spotify CEO Daniel Ek previously said in a message to employees that Rogan’s racist language was 'incredibly hurtful' and that the host was behind the removal of dozens of episodes of 'The Joe. Ek has made it clear that he is wary of taking on the role of censor. Kelly and XXXTentacion from playlists in 2018 for content or conduct deemed offensive, a decision the company quickly reversed.

Many employees there - and in the United States - were angry when Spotify removed music by R. In an audio message accompanying the press release, Rogan said: 'It will. Ek, a publicity-shy executive who grew up in a suburb of Stockholm, and many of the company’s engineers and longest-tenured employees are based.įree expression is a deeply held belief in Sweden. Spotify says that Rogan will retain creative control over his show, but didnt reveal how much it paid to clinch the deal. Management of the crisis in the United States may have been further complicated because Spotify’s headquarters is nearly 4,000 miles away, in Sweden, where Mr.